Analysis in Social Sciences: Qualitative and Quantitative Strategies

Analysis in social sciences largely depends upon measurements and evaluation and interpretation of numerical in addition to non numerical knowledge. Quantitative analysis strategies deal with statistical approaches and qualitative strategies are primarily based on content material evaluation, comparative evaluation, grounded concept, and interpretation (Strauss, 1990). Quantitative strategies emphasise on goal measurements and numerical evaluation of knowledge collected by way of polls, questionnaires or surveys and qualitative analysis focuses on understanding social phenomena by way of interviews, private feedback and so forth. Quantitative and qualitative strategies are studied inside the context of positivistic and phenomenological paradigms (, 2006).

The functions of analysis strategies might be studied within the context of enterprise and administration or in social psychology to know a social course of. A few of the primary instruments for qualitative or quantitative analysis are associated to knowledge assortment strategies which will be case research, questionnaires or interviews (Simon et al, 1985). Analysis strategies in administration deal with management research and management points are examined in accordance with contingency concept and organisational concept. The results of management are greatest studied with the assistance of qualitative or quantitative analysis strategies and analyses of questionnaires despatched to members in administration positions.

Analysis strategies are nonetheless centered not simply on administration points but in addition on social course of for instance a research on the interplay between age, bodily train and gender. Some disadvantages and potential flaws of such strategies could also be associated to abuse or misuse of interview methods, inadequacy of knowledge assortment strategies and reliability of knowledge. The methodological strategy and knowledge assortment methods are vital in analysis and type an vital facet of research (Simon, 1985). The case research strategy is very helpful in evaluation of enterprise environments and perceptual mapping methods are used for advertising and marketing analysis. Focus teams and surveys are used as different most popular strategies of knowledge assortment, particularly inside enterprise environments (, 2006).

See also  Analyzing Your Motion Analysis: Step Three, Chart Your Measurable Actions

Interpretive analysis will be thought-about as an vital facet of qualitative evaluation, though as with all qualitative knowledge, subjective bias is usually a deterrent within the validity of such approaches. In finding out analysis strategies, it might be crucial to focus on the variations between qualitative and quantitative strategies though it has additionally been argued that an built-in strategy to social evaluation might shut within the hole between quantitative and qualitative strategies and each these strategies might be used for social analysis research. The truth is there will not be a specified appropriate methodology of analysis as every methodology appears to have its strengths and weaknesses and these components ought to be examined rigorously earlier than a specific methodology is chosen or used for finding out a social course of.


Champion, Dean J. (1981) Fundamental statistics for social analysis / Dean J. Champion. 2nd ed. New York : Macmillan ; London : Collier Macmillan

Papers For You (2006) “P/B/685. Qualitative analysis strategies”, Obtainable from [22/06/2006]

Papers For You (2006) “C/B/397. Critically assess and evaluate the strengths and limitations of qualitative and quantitative analysis strategies. Use concrete examples to help your arguments”, Obtainable from [21/06/2006]

Strauss, Anselm L. (1990) Fundamentals of qualitative analysis: grounded concept procedures and methods / Anselm Strauss and Juliet Corbin. Newbury Park, Calif.: Sage Publications,

Simon, Julian Lincoln. (1985) Fundamental analysis strategies in social science / Julian Simon, Paul Burstein third ed. McGraw-Hill,