The Good, The Dangerous & The Ugly (of Know-how)

The Good, The Dangerous & The Ugly (of Know-how) (om.co)

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msmash

on Monday June 08, 2020 @04:05PM

from the how-about-that dept.

If our social platforms are going to be gatekeepers, then they should acknowledge their position within the data ecosystems. It’s figuring out what to spice up and what to disregard that makes an excellent platform, writes veteran expertise journalist and now a enterprise capitalist Om Malik. From his essay: The battle of excellent e-mail versus spam e-mail has taken a very long time, however it has been price preventing. The battle between actual data and pretend data isn’t any completely different. Sadly, what we now have is ambivalent algorithms on our social platforms that blindly amplify each hope and hate. This will get difficult fairly shortly. With out entry to the identical platforms at the moment getting used to gaslight our nation, we can’t see the terrible movies of police in battle with the folks they need to shield. With out the identical platforms, it could be more durable to inform that the media simply glorifies the titillating stuff, whether or not it’s the opinion web page of the previous Grey Woman or the pretend looting of a non-existent Rolex retailer.

I’m the primary to confess that that is one onerous and messy downside. The problem we face as we speak is that expertise’s supreme commanders fail to combat the actual monkey on their again — how the fashionable web works. Whether or not it’s Fb, Twitter, Amazon, or Google, the core precept of those firms is engagement and development. Extra engagement means extra development, and meaning extra consideration and thus more cash. If Fb eliminated information out of your feed and simply restricted it to social gadgets, like child footage, ravings of a loopy uncle, and occasion bulletins, there’s a good probability that engagement on the platform would lower. Twitter can be so much much less participating if it reverted again to its authentic premise of exhibiting the most recent, not the loudest. And what if Google stopped rewarding frequent visits as one of many measurements for exhibiting the outcomes on its search engine? I feel you realize.

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Doubt is a ache too lonely to know that religion is his twin brother.
– Kahlil Gibran

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